Assessing architectural color preference after Le Corbusier's 1931 Salubra keyboards: A cross cultural analysis

Cross-Cultural Color-Odor Associations

Colors and odors are associated; for instance, people typically match the smell of strawberries to the color pink or red. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences arise for structural reasons (i.e., an inherent mapping between color and odor), statistical reasons (i.e., covariance in experienc...

The Cultural Potential of Keyboards

Genre analysis of literature research article abstracts: A cross-linguistic, cross-cultural study

Following Swales’s  (1981)  works  on  genre  analysis,  studies  on  different  sections  of  Research Articles  (RAs)  in  various  languages  and  fields  abound;  however,  only  scant  attention  has  been directed toward abstracts written in Persian, and in the field of literature. Moreover, claims made by Lores (2004) regarding the correspondence of two types of abstracts with different ...

Movie Selection and E-WOM Preference: A Cross-Cultural Perspective

This article investigates the quantityand quality-motivated bandwagon effects on individual movie selection from a cross-cultural perspective. Based on theories of information processing and decision making, we examined how people from different cultural backgrounds (e.g., collective versus individual and vertical versus horizontal cultural orientations) differ in their preferences of aggregate...

What Color is that Smell? Cross-Cultural Color-Odor Associations

People can consistently match to odors to colors, and within a culture, there are similarities in color-odor associations. These associations are forms of crossmodal correspondences. Recently, there has been discussion about the extent to which these correspondences arise for structural reasons (e.g., an inherent mapping between color and odor), statistical reasons (e.g., covariance in experien...